Perception Is Reality

The Sale of Culture

Posted on: April 11, 2008

There is no culture, except the one advertising has sold to us through a number of media, mainly television. Our dreams have been packaged and sold to us, a lifestyle – nothing more than an article of trade. We consume this lifestyle and enjoy short bursts of satisfaction, much like an orgasm. Then we want more. The authenticity of life, of being a human being has moved away from inward reflection, to outward exposition. We have become what the consumer society has made us, individuals looking to satisfy our own needs and desires. On Maslow’s pyramid of the hierarchy of needs, then, we ricochet off the stages between needs for security and needs for love and belonging – which too are meagre, artificially fabricated needs.

It is no wonder then, that we tend to disregard the bigger picture and indulge in our own foolishness: we are too busy looking for the satisfaction in the wrong places, in effect, ignoring the true institutions from where we derive the atonements, our family, friends, and ourselves.

The result is therefore a loop, a mindset which benefits not our community as it should be, rather the marketplace. We become the fuel for the hungry engines of the corporations that try so hard to keep us innoculated with their ideas of culture and happiness.


3 Responses to "The Sale of Culture"

[…] and enjoy short bursts of satisfaction, much like an orgasm. Then we want […] Read more at: Design, Photograph, Communicate Tagged as: authenticity, belonging, corporations, cup of tea, desires, dreams, exposition, […]

I reckon it’s the human condition. The journey is always more satisfying than the destination. Advertising offers us a journey towards a destination that leaves us rather empty once we get there – unless it’s something we truly wanted or needed.

I wish I had more to say, such as how we could get around this problem but I honestly don’t know. I guess it’s an individual thing.

well it does start at an individual level. advertising appeals to individuals by using apellations such as “people like you” but the appeal is at a mass level. similarly, we as individuals in our families can start working towards preserving a culture which is well on its way to disaster. awareness is important. its like the new enlightenment.

human condition as it has been created to become. we are so deeply rooted in a culture such as this, that it is hard to remember what it was like before the lines between the public and private, between utility and commodification was not blurred.

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About the Author…

Born in Karachi, Pakistan in an Adventist hospital, I grew up in a city where on one side I experienced poverty and oppression, while on the other I had the good fortune of Tabish Bhimani being a member of an upper middle-class business family...more...

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