Perception Is Reality

Posts Tagged ‘Al Gore

In the first installment of the Transformers movie, in the ending battle, Megatron says to Optimus Prime,

“You still fight for the weak, that’s why you lose!”

If I was Optimus Prime, I would say, yes. I still fight for the weak. I still fight for the destitute. It is not my tradition, my culture, my religion to give fight for the weak and the destitute.

But I have not lost. In fact, everyday is a victory. For all of us. For over 25 years, the volunteers and donors of the World Partnership Walk have brought hope to over 3 billion people who live on less than two dollars a day. In the recent Montreal Millenium Summit (where Al Gore gave the keynote), stats said that about 50% of people previously living in extreme poverty have made their way up.

We are the hope for the future. Collectively. We are communities of change. Help keep the momentum going. Continue to give hope. Sponsor Me. Join the walk.

Why do I walk? I walk so that the mother who has to traverse over 5 KM to get fresh water for herself and her family, wont have to.

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It should be as popular as American Idol: Robert Scoble of Scobleizer, along with his teammates have launched FastCompany.TV.

Robert Scoble is encouraging (as always) for the site to be a medium of two-way communication between the FastCompany team and its viewers. Alongside posting a comment like one would on a blog, Scoble has added a field where one may post a vlog response to a video. This is reminiscent of YouTube, ofcourse. However, Robert mentions that people may post a video response to YouTube and link it to the comments.

The idea of user-generated content is not new: Al Gore’s Current.TV has been at it for several years now with content submitted purely by its users, rated and commented by other members of the Current TV community. What makes FastCompany different, however, is that it is “re-purposing” television. As far as I understand, it is not meant to be content made by members of the community, rather, it is important information that needs to get out where TV’s minute time slots do not suffice.

Good luck to Robert Scoble, and congratulations for this achievement.

So, I have decided to start a new bit on my blog where each week I define a prominent, yet not so understood term relating either to film, advertising, or communications.

The first term for the week is Horse Race Journalism

This is a term which refers to the political process covered by the media. It means the media (television in particular) focus more on the polls and results and the images of candidates rather than policies at hand. They focus more on whose winning, losing and opinions than these policies.

In Film and television, horse-race journalism is used in context with “television’s predispositions to drama and visual imagery.” TV is being increasingly used in covering political campaigns and presidential elections and it influences on the audience and voters’ (agenda setting).

Linda Lee Kaid’s “Television as Political Process” talks about the use of the particular media to cover political campaigns and explains how – as mentioned above – the visual imagery and drama takes away the importance of focussing on policy issues and instead focuses on candidates’ images. Other focuses in the article about various negative aspects of political coverage on TV.

Examples of horserace journalism include the opening sequence of Fahrenheit 9/11 where there is footage of who is higher on the polls between George Bush and Al Gore.

Another example of horserace journalism may be Wag the Dog, where the president’s image is important for re-election and certain scandals need to be suppressed.


About the Author…

Born in Karachi, Pakistan in an Adventist hospital, I grew up in a city where on one side I experienced poverty and oppression, while on the other I had the good fortune of Tabish Bhimani being a member of an upper middle-class business family...more...

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