Perception Is Reality

Posts Tagged ‘Public Relations

Hello PR Colleagues!

Many of you may have heard about the multiple Public Relations chats on Twitter, such as #PRStudChat and #HAPPO. I want to take a couple of lines to talk about #HAPPO, and a new initiative, #HappoCAN

Essentially, #HAPPO is about helping people network and find jobs in the PR Industry. It was started by Valerie Simon and Arik Hanson, two brilliant PR professionals, but more importantly, two of the most important community members with a passion to grow, learn, share and impart knowledge and information. Kudos!

This is a wonderful thing! There are many opportunities and just as many success stories.

Why #HappoCAN?

#HAPPO has been great, and it continues to grow. And it has focused mainly on the USA. As #HAPPO grows, I strongly identify a need for something similar in Canada. Because there are very few opportunities that are Canadian, they get buried in the extensive amount of information. Also, because #HAPPO is identified more and more with the States, I feel that it deters Canadian PR pros from participating in the conversation.

Enter #HappoCAN. If you’re a Canadian, residing in Canada or abroad, or if you’re an international citizen, looking for PR opportunities in Canada, #HappoCAN is for you. Because this only works if everyone participates and identifies with this need, your participation is crucial!

Please help spread the word about #HappoCAN and join the initiative. Because Canada Can!

#HAPPO is taking place this 4/30. Please join us for the Tweet chat!


The SeaWorld crisis has been upon us for several days now. In an article in the Orlando Sentinel, Beth Kassab spoke of the risks corporations face in using social media. It is no surprise that there have been many issues with twitter in particular, most recently and notably, the @HJ_Heinz case.

I went to the SeaWorld Blogs website, and saw this very well done video:

I sent an email following this to Kassab, sharing my two cents which I would like to share with the rest of Twitter.

The Direct Cinema/Verite Approach

The video had an authentic, home-made tribute feel to it. It also reminded the audience that the majestic whales are, after all, family.

Closure, Closure, Closure

What they could’ve done better is provide details on the safety lapse: it is not sufficient to acknowledge that a problem exists, but to identify it (without risking reputation), and provide closure. This is, I believe, a better way of managing the post-crisis.

A Whale for a Human Leaves SeaWorld Sad

A death shouldn’t be compensated with another death. In this case, @Shamu shouldn’t die after Dawn, which I believe adds more to the grief, even if it is temporary. This could’ve been turned around in a clever way, by having Shamu speak on behalf of his school of whales. This, of course, could tilt either way, and it would have to be a very carefully crafted message.

What is one good thing and one thing to be improved upon  for the crisis, and post-crisis communication on part of SeaWorld PR?

About the Author…

Born in Karachi, Pakistan in an Adventist hospital, I grew up in a city where on one side I experienced poverty and oppression, while on the other I had the good fortune of Tabish Bhimani being a member of an upper middle-class business family...more...

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